Mailchimp
Classic
Email marketing platform
Mailchimp handles newsletters, automations and audience segmentation for small and mid-size businesses.
Campaigns
Automations
Segments
Freemium · from $0
MailerLite
AI tool
Simple, affordable email marketing
4.6
Freemium · from $0/mo
Best for Bloggers and small businesses on a budgetOverview
MailerLite offers an intuitive drag-and-drop email builder, AI content and subject line generation, automation, and landing pages at a lower price point than Mailchimp.
Key features
- AI writing assistant
- Drag-and-drop builder
- Automation workflows
- Landing pages and websites
Pros
- Very affordable
- Easy to learn
- Generous free plan
Cons
- Fewer advanced ecommerce features
- Reporting less detailed than Klaviyo
MailerLite screenshot
Captured from the official website
MailerLite replaces
AI alternatives to MailerLite
Brevo AI
AI
Email marketing with AI assistance
Brevo combines email, SMS and automation with AI subject lines, send-time optimisation and content generation at a lower price than legacy suites.
AI subject lines
Send time optimisation
Automation flows
Freemium · from $0
ActiveCampaign
AI
Customer experience automation platform
ActiveCampaign combines email marketing, marketing automation, and a light CRM with AI-powered send-time and content optimization, targeting SMBs.
Marketing automation builder
AI predictive sending
Email and SMS marketing
Paid · from $15/mo
Klaviyo
AI
AI-powered email and SMS for ecommerce
Klaviyo specializes in ecommerce email and SMS marketing with deep Shopify/BigCommerce integration, predictive analytics, and AI-generated campaign content.
AI content and subject line generation
Predictive analytics (CLV, churn)
Deep ecommerce integrations
Freemium · from $0/mo
Kit (ConvertKit)
AI
Email marketing built for creators
Kit (formerly ConvertKit) offers email newsletters, landing pages, and automation designed specifically for creators, with AI writing assistance for subject lines and content.
AI subject line assistant
Visual automation builder
Landing pages and forms
Freemium · from $0/mo
Omnisend
AI
Email and SMS marketing for ecommerce
Omnisend combines email and SMS automation with AI-generated content, pre-built ecommerce workflows, and deep integrations with Shopify and WooCommerce.
AI campaign content generation
Pre-built ecommerce automations
SMS and push notifications
Freemium · from $16/mo