- Best for
- Large enterprise support teams
- Pricing
- Paid · $25/user/mo
8 Best AI alternatives to HubSpot
HubSpot bundles CRM, email marketing, landing pages and reporting into one platform. Costs climb quickly once contact lists grow.
Side-by-side comparison
Every AI alternative to HubSpot we recommend, at a glance.
Zoho CRM4.3- Best for
- Budget-conscious SMBs needing full CRM+marketing
- Pricing
- Freemium · $14/user/mo
- Best for
- SMBs prioritizing marketing automation over full CRM
- Pricing
- Paid · $15/mo
Pipedrive4.5- Best for
- Sales teams wanting a simple visual CRM
- Pricing
- Paid · $14/user/mo
Keap4.2- Best for
- Solo entrepreneurs and small businesses
- Pricing
- Paid · $249/mo
Freshsales4.4- Best for
- Teams wanting an affordable AI CRM with support tie-in
- Pricing
- Freemium · $9/user/mo
- Best for
- Large enterprises with complex marketing needs
- Pricing
- Enterprise · Custom
Apollo.io4.4- Best for
- Outbound sales teams building and working prospect lists
- Pricing
- Freemium · $49/mo
| Tool | Best for | Pricing | From | Rating | |
|---|---|---|---|---|---|
 Salesforce Service Cloud | Large enterprise support teams | Paid | $25/user/mo | 4.1 | Try Salesforce Service Cloud |
| Zoho CRM | Budget-conscious SMBs needing full CRM+marketing | Freemium | $14/user/mo | 4.3 | Try Zoho CRM |
 ActiveCampaign | SMBs prioritizing marketing automation over full CRM | Paid | $15/mo | 4.5 | Try ActiveCampaign |
| Pipedrive | Sales teams wanting a simple visual CRM | Paid | $14/user/mo | 4.5 | Try Pipedrive |
| Keap | Solo entrepreneurs and small businesses | Paid | $249/mo | 4.2 | Try Keap |
| Freshsales | Teams wanting an affordable AI CRM with support tie-in | Freemium | $9/user/mo | 4.4 | Try Freshsales |
 Marketo Engage | Large enterprises with complex marketing needs | Enterprise | Custom | 4.2 | Try Marketo Engage |
| Apollo.io | Outbound sales teams building and working prospect lists | Freemium | $49/mo | 4.4 | Try Apollo.io |
The alternatives in detail
Salesforce Service Cloud
Classic
Enterprise customer service platform
Enterprise-grade CRM and service platform for larger organizations outgrowing HubSpot.
Omnichannel routing
Case management
Knowledge base
Paid · from $25/user/mo
Zoho CRM
AI
Affordable AI-powered CRM suite
Full CRM and marketing suite at a much lower price, a common HubSpot downgrade path for SMBs.
Zia AI sales assistant
Marketing automation
Pipeline and deal management
Freemium · from $14/user/mo
ActiveCampaign
AI
Customer experience automation platform
Strong marketing automation and email focus for teams that want HubSpot's automation without full CRM overhead.
Marketing automation builder
AI predictive sending
Email and SMS marketing
Paid · from $15/mo
Pipedrive
AI
Sales CRM built around your pipeline
Sales-pipeline-focused CRM that's simpler and cheaper than HubSpot for sales-first teams.
Visual pipeline management
AI sales assistant
Deal automation
Paid · from $14/user/mo
Keap
AI
CRM and automation for small businesses
Small-business CRM and automation platform, a common HubSpot alternative for solopreneurs and small teams.
Sales and marketing automation
Invoicing and payments
AI email content suggestions
Paid · from $249/mo
Freshsales
AI
AI-powered CRM by Freshworks
Freshworks' AI-driven CRM offers HubSpot-like features at a lower cost, part of the broader Freshworks suite.
Freddy AI lead scoring
Built-in phone and email
Deal and pipeline management
Freemium · from $9/user/mo
Marketo Engage
AI
Enterprise marketing automation by Adobe
Adobe's enterprise marketing automation platform for large organizations needing more firepower than HubSpot.
Account-based marketing
AI-driven personalization
Advanced lead scoring
Enterprise · from Custom
Apollo.io
AI
AI sales prospecting and outreach database
Apollo.io pairs a large B2B contact database with AI-assisted sequencing, email writing and call recording for outbound sales teams.
B2B contact and company database
AI email and sequence writing
Call recording and analysis
Freemium · from $49/mo
Which HubSpot alternative is right for you?
Most people arrive here asking one of four things. Here's the short answer to each, based on our own testing — read how we review tools if you want the full method.
What's the best overall AI alternative to HubSpot?
ActiveCampaign scores highest in our testing (4.5/5). Customer experience automation platform.
Is there a free alternative to HubSpot?
Yes — Zoho CRM has a freemium option, so you can try the workflow before paying anything.
Which one is easiest to switch to?
Keap is the gentlest landing — best for Solo entrepreneurs and small businesses. You can get a usable result on day one.
Which works best for a team?
Salesforce Service Cloud (best for Large enterprise support teams) handles shared work best, starting at $25/user/mo.
Keep looking
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