HubSpot
Classic
CRM and inbound marketing platform
HubSpot bundles CRM, email marketing, landing pages and reporting into one platform. Costs climb quickly once contact lists grow.
CRM
Email marketing
Landing pages
Freemium · from $20/mo
Freshsales
AI tool
AI-powered CRM by Freshworks
4.4
Freemium · from $9/user/mo
Best for Teams wanting an affordable AI CRM with support tie-inOverview
Freshsales offers contact management, deal tracking, and Freddy AI-powered lead scoring and insights, integrated with Freshworks' support and marketing tools.
Key features
- Freddy AI lead scoring
- Built-in phone and email
- Deal and pipeline management
- Workflow automation
Pros
- Affordable entry pricing
- Good AI lead scoring
- Integrates with Freshdesk support suite
Cons
- Marketing features less mature than HubSpot's
- Smaller app marketplace
Freshsales screenshot
Captured from the official website
Freshsales replaces
AI alternatives to Freshsales
Salesforce Service Cloud
Classic
Enterprise customer service platform
Service Cloud is Salesforce's enterprise support suite with omnichannel routing and deep CRM data. Implementation is long and costly.
Omnichannel routing
Case management
Knowledge base
Paid · from $25/user/mo
Zoho CRM
AI
Affordable AI-powered CRM suite
Zoho CRM offers sales pipeline management, marketing automation, and Zia AI insights across a broad app ecosystem, at a fraction of HubSpot's enterprise pricing.
Zia AI sales assistant
Marketing automation
Pipeline and deal management
Freemium · from $14/user/mo
ActiveCampaign
AI
Customer experience automation platform
ActiveCampaign combines email marketing, marketing automation, and a light CRM with AI-powered send-time and content optimization, targeting SMBs.
Marketing automation builder
AI predictive sending
Email and SMS marketing
Paid · from $15/mo
Pipedrive
AI
Sales CRM built around your pipeline
Pipedrive is a visual, sales-focused CRM with AI sales assistant features, deal automation, and reporting, designed for simplicity over HubSpot's broader marketing suite.
Visual pipeline management
AI sales assistant
Deal automation
Paid · from $14/user/mo
Keap
AI
CRM and automation for small businesses
Keap combines CRM, email/SMS marketing automation, and invoicing tailored specifically for small businesses and solo entrepreneurs.
Sales and marketing automation
Invoicing and payments
AI email content suggestions
Paid · from $249/mo