Salesforce Service Cloud
Classic
Enterprise customer service platform
Enterprise-grade CRM and service platform for larger organizations outgrowing HubSpot.
Omnichannel routing
Case management
Knowledge base
Paid · from $25/user/mo
HubSpot
Classic
CRM and inbound marketing platform
4.4
Freemium · from $20/mo
Best for Growing marketing and sales teamsOverview
HubSpot bundles CRM, email marketing, landing pages and reporting into one platform. Costs climb quickly once contact lists grow.
Key features
- CRM
- Email marketing
- Landing pages
- Reporting
Pros
- All-in-one
- Great free CRM
- Strong reporting
Cons
- Gets expensive fast
- Content still manual
HubSpot screenshot
Captured from the official website
HubSpot replaces
AI alternatives to HubSpot
Zoho CRM
AI
Affordable AI-powered CRM suite
Full CRM and marketing suite at a much lower price, a common HubSpot downgrade path for SMBs.
Zia AI sales assistant
Marketing automation
Pipeline and deal management
Freemium · from $14/user/mo
ActiveCampaign
AI
Customer experience automation platform
Strong marketing automation and email focus for teams that want HubSpot's automation without full CRM overhead.
Marketing automation builder
AI predictive sending
Email and SMS marketing
Paid · from $15/mo
Pipedrive
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Sales CRM built around your pipeline
Sales-pipeline-focused CRM that's simpler and cheaper than HubSpot for sales-first teams.
Visual pipeline management
AI sales assistant
Deal automation
Paid · from $14/user/mo
Keap
AI
CRM and automation for small businesses
Small-business CRM and automation platform, a common HubSpot alternative for solopreneurs and small teams.
Sales and marketing automation
Invoicing and payments
AI email content suggestions
Paid · from $249/mo
Freshsales
AI
AI-powered CRM by Freshworks
Freshworks' AI-driven CRM offers HubSpot-like features at a lower cost, part of the broader Freshworks suite.
Freddy AI lead scoring
Built-in phone and email
Deal and pipeline management
Freemium · from $9/user/mo
Marketo Engage
AI
Enterprise marketing automation by Adobe
Adobe's enterprise marketing automation platform for large organizations needing more firepower than HubSpot.
Account-based marketing
AI-driven personalization
Advanced lead scoring
Enterprise · from Custom
Apollo.io
AI
AI sales prospecting and outreach database
Apollo.io pairs a large B2B contact database with AI-assisted sequencing, email writing and call recording for outbound sales teams.
B2B contact and company database
AI email and sequence writing
Call recording and analysis
Freemium · from $49/mo